Export Market Development

Export Market Selection & Development

Export Market Development: PE-Backed Capital Equipment Manufacturer


  • A private equity owned environmental capital equipment manufacturer with market-leading UK share, saw revenue and margins fall during the global financial crisis, presenting a threat to its business model and financing arrangements.
  • The business was a purely domestic player.



The objective of this engagement was to determine whether export was a viable strategy, and if so to develop, gain approval for and implement export market entry.



  • Mapped export market size vs addressabil



  • Created and delivered the export strategy and business plan, providing the critical cash and profit that allowed the business to navigate through the recession.
  • Developed the business from a purely domestic player into an internationally respected brand, frequently invited to speak at major overseas conferences.

Won the lead share of the world’s two largest waste infrastructure projects (Malaysia & Kuwait), working at ministerial level with national governments across the Middle East & Southeast Asia.

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